Understand The World
Before It Changes
Your Business.
I take a single technology and follow the global force it reveals. Story-led pieces for people building things who'd rather see change coming.
Force & Effect takes one technology at a time and follows the global force behind it — because the force, not the gadget, is what reshapes a business.
~5 Min
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One
Force At A Time
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AI Innovation
Strategic Insights
Latest pieces
One technology, one force, each time.
Copy of The hidden forces shaping business today 4
AI is moving fast. New models, new tools, new breakthroughs every month.But focusing only on...
Copy of The hidden forces shaping business today 3
AI is moving fast. New models, new tools, new breakthroughs every month.But focusing only on...
Copy of The hidden forces shaping business today 2
AI is moving fast. New models, new tools, new breakthroughs every month.But focusing only on...
What I Write About
Explore our latest research and analysis
What's shifting:
The forces moving under the surface, before they're obvious
Why it matters:
What those shifts mean for the way businesses operate
What's next:
Where things are heading, so you can see change coming
About Colin
I'm Colin Melia. I write about business, technology, and global trends and how they shape each other. From Ireland, most of my clients in the US, writing from Vietnam.
I read how global forces are reshaping business, one technology at a time. Deep-dives for people who'd rather see change coming.
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